Henry Wang
Fractional Product Marketing & GTM Strategy
Three angles, one marketer.
š Messaging: Clear, compelling, and differentiated positioning that resonates with your audience. 10+ years crafting product narratives that drive adoption.
š Go-To-Market: End-to-end GTM strategies that maximize impact, from launch to sustained growth. Proven success at Google and high-growth startups.
š¢ Thought Leadership: Content that educates, builds credibility, and accelerates decision-making. Published 30+ pieces generating 1M+ views.
Why work with me?
My superpower: translating complexity into clarity.
Customers donāt buy what they donāt understand. I bridge the gap between what a product does and why it matters, crafting messaging that drives action.
Here's how I can help:
Letās nail your GTM strategy.
Every great marketing effort starts with three fundamental elements:
1ļøā£ Audience: Who weāre talking to
2ļøā£ Message: What weāre saying to them
3ļøā£ Channels: How weāre reaching them
With these defined, we can plan, build, and execute with confidence. The impact will last long beyond my engagement.
My Work:
Unifying Googleās Developer Messaging to Increase Cross-Sells
Google had multiple developer-facing products but lacked a cohesive story. I led the rollout of Googleās Developer Narrativeā"Develop, Grow, Earn"āto clarify Googleās value proposition, streamline cross-selling, and boost adoption.
The result? A 10% increase in cross-sell revenue and a more effective sales team.
Positioning Springboard as the Leading Job-Guarantee Bootcamp
In a crowded online education space, differentiation was critical. I refined Springboardās messaging to highlight its job guarantee, positioning it as the top choice for career switchers.
This resulted in a 2x increase in lead-to-enrollment conversion rates.
Growing Revenue at Moloco with Targeted Product Marketing
I led a team of four PMMs to refine messaging, enhance sales enablement, and drive customer education. These efforts contributed to a 1.4x increase in revenue for Molocoās DSP and retail media products.
Turning YouTube into a High-Performing Growth Channel
To build top-of-funnel awareness, I launched a video content strategy focusing on career advice and industry insights. The result? Springboardās YouTube channel grew from 3K to 50K subscribers, generating 5M+ views and 300+ monthly course applications.
Launching Liftoffās No IDFA? No Problem. Campaign
When Appleās iOS 14.5 update changed the adtech landscape overnight, I led a strategic thought leadership campaign to educate advertisers on privacy-friendly solutions. This campaign generated 1,000+ MQLs and positioned Liftoff as a trusted industry leader.
Strengthening Customer Relationships Through Advisory Boards
At Moloco, I launched the companyās first global customer advisory board to gather feedback and foster partnerships with top gaming advertisers. The result? A 17% MoM increase in ad spend from participating customers.
Services
Fractional Packages
Full: $10,000/mo
Strategic leadership for product marketing and GTM execution. Ideal for companies needing a seasoned marketing leader without hiring full-time.
Half: $5,000/mo
Deep engagement to drive key initiatives. Whether itās launching a product, revamping messaging, or refining sales enablement, Iāll own key projects and deliver results.
Quarter: $3,000/mo
Fractional leadership or focused projects. Get VP-level marketing strategy plus execution without the overhead of a full-time hire.
Ć la Carte Services
GTM Discovery & Audit: $5,000
Launching a product? Messaging not resonating? Iāll conduct a deep dive into your GTM approach and provide a strategic roadmap for improvement.
Messaging & Positioning Workshop: $5,000
A structured workshop to refine your messaging and positioning, ensuring your value prop is clear, compelling, and competitive.
Thought Leadership Strategy: $5,000
Develop a thought leadership roadmap, including content themes, executive branding, and audience engagement tactics.
1-Hour Strategy Call: $300
Quick insights, strategic feedback, or a second opinion on your marketing challenges.